Web Analytics
Compare 27 web analytics tools to find the right one for your needs
🔧 Tools
Compare and find the best web analytics for your needs
Fathom Analytics
A simple, privacy-focused, and cookie-free website analytics tool.
Simple Analytics
A simple, clean, and privacy-friendly analytics tool that shows you the essentials: page views, referrers, top pages, and screen sizes.
Plausible Analytics
A privacy-focused web analytics tool that doesn't use cookies and is fully compliant with GDPR, CCPA, and PECR.
PostHog
An open-source product analytics platform that combines product analytics, session replay, feature flags, and A/B testing.
Countly
An open-source product analytics platform that can be self-hosted or used in the cloud, with a strong focus on data privacy and security.
Indicative
A customer journey analytics platform that connects directly to your data warehouse, enabling you to analyze the complete customer journey.
SEMrush
An all-in-one marketing toolkit that includes tools for SEO, PPC, social media, content marketing, and competitive research.
Ahrefs
An all-in-one SEO toolset that helps you rank higher and get more traffic.
Google Analytics
A web analytics service that tracks and reports website traffic.
Matomo
An open-source web analytics platform that gives you 100% data ownership.
Mixpanel
A product analytics tool that helps you convert, engage, and retain more users.
Amplitude
A product analytics platform that helps you understand user behavior, ship the right features, and drive business outcomes.
FullStory
A digital experience intelligence (DXI) platform that combines session replay, product analytics, and error tracking.
Microsoft Clarity
A free user behavior analytics tool that helps you understand how users are interacting with your website through session replays and heatmaps.
Similarweb
A competitive intelligence platform that provides insights into the digital performance of any website or app.
Heap
A product analytics platform that automatically captures all user interactions, so you can analyze data retroactively.
HubSpot
An all-in-one marketing, sales, and service platform with built-in web analytics and reporting.
Woopra
A customer journey analytics platform that helps you understand the entire customer lifecycle.
Clicky
A web analytics tool that provides real-time traffic analysis and heatmaps.
GoSquared
A web analytics and customer engagement platform that provides real-time insights and tools to convert visitors into customers.
Statcounter
A web analytics tool that provides real-time insights into your website traffic, including visitor paths, popular pages, and keyword analysis.
Hotjar
A product experience insights tool that provides behavior analytics and feedback data to help you empathize with and understand your users.
Chartbeat
A real-time analytics and content intelligence platform for publishers and media companies.
Adobe Analytics
An enterprise-level analytics and business intelligence tool that provides deep insights into customer behavior.
Crazy Egg
A website optimization tool that provides heatmaps, session recordings, and A/B testing to help you improve your website's user experience and conversion rates.
Kissmetrics
A customer engagement automation platform that combines behavioral analytics, segmentation, and email campaign automation.
Open Web Analytics
An open-source web analytics framework that you can use to track and analyze how people use your websites and applications.