Falcon.io (now part of Brandwatch)
The platform for every social media marketer.
Overview
Falcon.io was a social media management platform that provided tools for publishing, engaging, listening, and analyzing. It was acquired by Cision and is now integrated into the Brandwatch Social Media Management suite.
✨ Key Features
- Content Publishing and Scheduling
- Social Media Engagement
- Audience Management
- Social Listening
- Analytics and Reporting
🎯 Key Differentiators
- Integration with the Brandwatch consumer intelligence platform
- Strong focus on audience management and social CRM
- Unified calendar for content planning
Unique Value: Falcon.io, as part of Brandwatch, provides a single platform for managing the entire social media marketing lifecycle, from content creation to audience engagement and analysis.
🎯 Use Cases (4)
✅ Best For
- Managing a unified content calendar across multiple social networks
- Engaging with customers and prospects in a single inbox
- Analyzing social media performance and audience demographics
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Users who need a standalone, budget-friendly social media tool
- Businesses looking for deep consumer intelligence and market research (for which the broader Brandwatch suite would be a better fit)
🏆 Alternatives
The integration with Brandwatch gives Falcon.io a significant advantage in terms of data and analytics capabilities compared to standalone social media management tools.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Full Suite tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: NA
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