MadHive
Made for local.
Overview
MadHive provides a self-service platform that modernizes and automates the ad buying process for television. It is particularly focused on empowering local broadcasters and media sellers to access and sell CTV inventory, enabling them to reach local audiences at scale with precision targeting and measurement.
✨ Key Features
- Full-stack platform for local TV advertising
- Self-service ad buying and management
- Hyperlocal targeting (zip code, custom maps)
- End-to-end tools for planning, activation, and measurement
- AI-powered campaign assistance (Maverick)
- Premium supply partnerships with major broadcasters
🎯 Key Differentiators
- Hyper-focus on local advertising markets
- Full-stack infrastructure built for broadcasters and their sales teams
- Proprietary device graph and bidder optimized for local scale
Unique Value: Provides the critical infrastructure for local broadcasters to transition into digital, enabling them to sell sophisticated, targeted CTV campaigns to local advertisers with tools built specifically for their workflow.
🎯 Use Cases (4)
✅ Best For
- Local TV stations using the platform to sell CTV advertising to their existing client base of local businesses.
- Auto dealerships running campaigns targeted to specific zip codes in their market area.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Large national brands looking for a single platform for global campaigns
- Advertisers not focused on local or geo-targeted outcomes
🏆 Alternatives
While many DSPs offer geo-targeting, MadHive is purpose-built for the local media sales ecosystem, offering a full-stack solution that empowers local sellers rather than just providing a buying tool.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
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