Marketo Measure (formerly Bizible)
The next generation of Bizible.
Overview
Marketo Measure (formerly Bizible) is a marketing attribution tool designed for B2B companies. It tracks and reports on marketing performance from first touch to closed-won revenue, giving marketers deep visibility into which channels and campaigns are driving pipeline and ROI. It integrates tightly with CRMs like Salesforce to connect marketing activities directly to sales outcomes.
✨ Key Features
- B2B Marketing Attribution (all major models)
- Account-Based Marketing (ABM) Analytics
- Full Funnel Reporting
- CRM Integration
- Custom Attribution Modeling
- Ad Network Integration
🎯 Key Differentiators
- Deep, native integration with Salesforce and Marketo Engage.
- Enterprise-grade features and scalability.
- Long-standing reputation as a leader in B2B attribution.
Unique Value: Provides B2B marketers with a definitive, revenue-centric view of their performance, enabling them to operate more like a profit center.
🎯 Use Cases (4)
✅ Best For
- Proving the ROI of top-of-funnel content marketing by tracking its influence on eventual deals.
- Analyzing the performance of different channels in an ABM strategy.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- B2C e-commerce companies.
- Businesses without a CRM.
- Companies looking for a simple, low-cost solution.
🏆 Alternatives
Offers deeper CRM integration and more robust enterprise features than newer competitors, but can be more complex and costly to implement.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Custom tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
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