Nielsen
Powering a better media future for all people.
Overview
Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. The company offers a wide range of services, including audience measurement, media planning, and marketing optimization.
✨ Key Features
- Television Audience Measurement (Nielsen Ratings)
- Cross-Platform Audience Measurement
- Marketing Effectiveness and ROI Measurement
- Consumer Behavior and Purchase Data
- Media Planning and Optimization Tools
🎯 Key Differentiators
- Long-standing reputation and industry acceptance
- Large, representative panels for audience measurement
- Comprehensive view of consumer behavior across media and retail
Unique Value: Provides a trusted and comprehensive view of audience and consumer behavior, enabling the media industry to transact with confidence.
🎯 Use Cases (4)
✅ Best For
- The industry standard for television audience measurement in many countries.
- Used by broadcasters, advertisers, and agencies to make critical business decisions.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Real-time social media sentiment analysis
- In-depth, granular in-game player analytics
🏆 Alternatives
Offers a more established and widely accepted currency for audience measurement compared to newer players, particularly in the television industry.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Custom tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
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