Nielsen Games Video Game Tracking
Measure the mindshare of gamers.
Overview
Nielsen Games Video Game Tracking (VGT) offers exclusive market research and consumer insights across physical and digital platforms, devices, and hardware in the video game industry. It provides proprietary ratings to help understand gamer preferences and demographics, as well as anticipation levels for current and upcoming releases.
✨ Key Features
- Consumer insights for game software
- Measurement of gamer preferences and demographics
- Tracking of pre-release anticipation levels
- Historical data on thousands of game titles
- Customizable surveys and research
🎯 Key Differentiators
- Leverages Nielsen's extensive household panel for data collection.
- Provides historical data dating back to 2005 in the U.S.
Unique Value: Provides a comprehensive understanding of gamer preferences, demographics, and purchasing intent to inform strategic decisions in the video game industry.
🎯 Use Cases (4)
✅ Best For
- Used by game manufacturers to develop business models and reduce costs.
- Utilized by advertisers to pinpoint target audiences for in-game advertising.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Real-time player analytics within a game
🏆 Alternatives
Offers a more demographically-focused and long-term perspective on the gaming market compared to competitors who may focus more on market sizing and revenue forecasting.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Enterprise tier)
💰 Pricing
Free tier: NA
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