OneAffiniti (now Extu)
Amplifying growth for brands & partners.
Overview
OneAffiniti, which was acquired by Incentive Solutions and is now part of the Extu brand, provides a 'marketing-as-a-service' solution for channel partners. They create and execute multi-platform marketing campaigns on behalf of partners, which are often funded by the vendor brands. This model simplifies marketing for partners and can be seen as a form of managed MDF, where the funds are directly translated into marketing activities by the service provider.
✨ Key Features
- Through-Channel Marketing as a Service
- Multi-channel Campaign Execution (Email, Social)
- Lead Generation & Scoring
- Content Creation
- Partner Insights & Analytics
🎯 Key Differentiators
- Service-led approach; a 'do-it-for-me' model
- Minimal time commitment required from partners
- Combination of people, technology, and data
- Now integrated with Incentive Solutions' CIM capabilities
Unique Value: OneAffiniti removes the complexity of marketing for channel partners by providing a fully managed, brand-funded marketing service that generates verifiable leads.
🎯 Use Cases (4)
✅ Best For
- IT vendors wanting to provide their partners, especially smaller ones, with a turnkey marketing solution.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies whose partners want to control and execute their own marketing campaigns with vendor funds.
🏆 Alternatives
Provides a complete service, not just a software tool, which is ideal for partners who lack marketing resources or expertise.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
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