Parrot Analytics
The Global TV Demand Experts.
Overview
Parrot Analytics is a data science company that measures global demand for television content. It provides a standardized metric, Demand Expressions®, which represents the total audience demand for a title across all platforms, including SVOD, linear TV, and pirated sources. This allows content creators, distributors, and platforms to make more informed decisions about content acquisition, programming, and marketing.
✨ Key Features
- Global TV demand measurement
- Cross-platform content performance analysis
- Audience demand forecasting
- Competitive intelligence
- Content valuation
- Market-specific demand insights
🎯 Key Differentiators
- Global, cross-platform demand measurement
- Proprietary Demand Expressions® metric
- Focus on the entire content lifecycle
Unique Value: Provides a universal, cross-platform measure of content popularity that enables data-driven decision-making throughout the content lifecycle.
🎯 Use Cases (4)
✅ Best For
- Helping streaming platforms to identify and acquire high-demand content in new markets.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Social media sentiment analysis
🏆 Alternatives
Offers a more holistic and global view of content demand compared to traditional viewership ratings, which are often platform-specific and geographically limited.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Varies tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
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