PubMatic
The Supply Chain of the Future.
Overview
PubMatic is a sell-side platform (SSP) that empowers digital content creators to control and maximize their advertising revenue. The platform provides tools for publishers to manage their inventory and for marketers to reach addressable audiences across various ad formats and devices, including a strong focus on CTV.
✨ Key Features
- Sell-Side Platform (SSP) for publishers
- Real-time bidding (RTB)
- Header bidding solutions (OpenWrap)
- Audience and data monetization tools
- Cross-channel support (CTV, mobile, video, display)
- Analytics and reporting dashboard
🎯 Key Differentiators
- Owns and operates its own global infrastructure, providing efficiency and transparency
- Strong suite of publisher tools, including OpenWrap for header bidding
- Focus on building the 'supply chain of the future' for digital advertising
Unique Value: Delivers an independent, transparent, and efficient supply chain for digital advertising by empowering publishers with advanced monetization technology and providing marketers with access to brand-safe, addressable audiences at scale.
🎯 Use Cases (4)
✅ Best For
- Digital publishers using the platform to sell ad space via real-time bidding to a multitude of demand sources.
- Advertisers reaching audiences on publisher sites and apps that use PubMatic for monetization.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Advertisers looking for a primary, self-serve DSP interface
- Brands that only buy media directly from publishers without programmatic technology
🏆 Alternatives
Unlike some competitors, PubMatic's ownership of its full infrastructure stack allows for greater efficiency, transparency, and innovation, giving publishers more control and buyers better performance.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
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