The Quorum

The industry leader in providing film tracking, research and actionable insights.

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Overview

The Quorum has revolutionized film tracking by moving beyond the traditional 3-week pre-release window. By surveying over 2,000 people weekly about upcoming films, it provides the industry with long-lead tracking data and actionable insights. This allows studios and marketers to gauge audience sentiment and adjust strategies well in advance of a film's debut.

✨ Key Features

  • Long-lead film tracking (months in advance)
  • Survey-based data on awareness and interest
  • Actionable insights and expert analysis
  • Tracks audience sentiment on marketing materials (e.g., posters)
  • Regularly updated data (three times a week)

🎯 Key Differentiators

  • Focus on long-lead tracking, providing data much earlier
  • Transparent, survey-based methodology
  • Provides more frequent updates than traditional tracking

Unique Value: Provides the film industry with a crucial early-warning system, offering accurate, survey-based tracking data months before release to inform marketing and distribution strategies.

🎯 Use Cases (4)

Tracking audience awareness of upcoming films Gauging interest levels for marketing campaigns Informing strategic decisions for film releases Assessing the effectiveness of marketing materials

✅ Best For

  • Used by industry professionals as a leading source for early film tracking.

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Post-release box office actuals
  • Cinema operational management

🏆 Alternatives

National Research Group (NRG) MarketCast

Offers a more modern, transparent, and longer-range view of audience sentiment compared to the traditional, shorter-window tracking services.

💻 Platforms

Web

🛟 Support Options

  • ✓ Email Support
  • ✓ Dedicated Support (Enterprise tier)

💰 Pricing

Contact for pricing
Visit The Quorum Website →