Viant Technology
AI-powered programmatic advertising.
Overview
Viant Technology provides a self-service Demand Side Platform (DSP), Adelphic®, for executing programmatic advertising campaigns across various channels including Connected TV, mobile, desktop, and digital out-of-home. The platform is built on a foundation of people-based data for targeting and measurement.
✨ Key Features
- Adelphic® self-service DSP
- Omnichannel campaign execution (CTV, mobile, desktop, DOOH)
- People-based targeting and measurement
- Household ID for cross-device tracking
- Viant AI for campaign optimization
- Advanced reporting and analytics
🎯 Key Differentiators
- Focus on people-based, cookieless advertising
- Proprietary Household ID for cross-device identity
- Strong measurement and attribution capabilities
Unique Value: Offers a future-proofed advertising platform that moves beyond cookies, using a proprietary people-based Household ID to enable accurate targeting and measurement across all devices, especially CTV.
🎯 Use Cases (4)
✅ Best For
- Executing programmatic campaigns across CTV and other digital channels using the Adelphic DSP.
- Using household-level data for more accurate audience targeting and frequency capping.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses with minimal ad budgets
- Marketers who do not require programmatic buying capabilities
🏆 Alternatives
While many DSPs are still heavily reliant on cookies, Viant has built its platform around a cookieless, people-based identity solution, positioning it for the future of privacy-centric advertising.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
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