WGSN

The Global Authority on Trend Forecasting.

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Overview

WGSN is a global leader in trend forecasting. It provides deep insights and trend analysis for the fashion, beauty, lifestyle, and design industries. Through a combination of data analytics, expert insights, and trend reports, WGSN helps brands and designers create the right products at the right time to meet future consumer demand.

✨ Key Features

  • Long-term and short-term trend forecasts
  • Consumer insights and profiles
  • Color, material, and design direction
  • Catwalk and retail analytics
  • City-by-city style guides
  • Data analytics on product performance

🎯 Key Differentiators

  • Deep industry specialization in fashion and design
  • Global network of trend spotters and experts
  • Long history and strong reputation for accuracy

Unique Value: Empowers creative businesses to make confident design and product decisions by providing a clear view of future consumer and design trends.

🎯 Use Cases (5)

Product design and development Merchandising and buying strategy Marketing and brand strategy Innovation and future planning Understanding consumer lifestyle shifts

✅ Best For

  • Fashion brands using color forecasts to plan next season's collection
  • Beauty companies identifying emerging ingredient trends
  • Interior designers understanding future home decor styles

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Technology industry trend analysis
  • Financial market forecasting
  • B2B software market research

🏆 Alternatives

Trend Hunter Stylus Doneger Group

Offers a much deeper and more specialized level of trend forecasting for creative industries than general market research firms.

💻 Platforms

Web iOS Android

🛟 Support Options

  • ✓ Email Support
  • ✓ Phone Support
  • ✓ Dedicated Support (All tier)

🔒 Compliance & Security

✓ GDPR ✓ SSO

💰 Pricing

Contact for pricing
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