Analytic Edge
Driving smarter decisions through data and analytics.
Overview
Analytic Edge is a data analytics company that offers various solutions to help businesses make smarter decisions. Their marketing mix modeling product, DemandScope, is designed to help clients measure and optimize the ROI of their marketing and trade spend. They combine technology with analytics expertise to deliver insights for brands, particularly in the CPG, retail, and automotive sectors, with a strong foothold in Asian and Middle Eastern markets.
✨ Key Features
- Marketing Mix Modeling (DemandScope)
- Trade promotion optimization
- Pricing and assortment analytics
- Technology-enabled analytics platform
- Strong focus on APAC and emerging markets
🎯 Key Differentiators
- Deep expertise and focus on India, APAC, and Middle East markets
- Integrated offering of marketing and trade promotion analytics
- Technology platform to deliver and visualize insights
Unique Value: Provides technology-driven marketing mix and trade promotion analytics with deep domain expertise tailored to the specific challenges and data landscapes of emerging markets.
🎯 Use Cases (4)
✅ Best For
- MMM for consumer brands in India and Southeast Asia
- Trade spend effectiveness for retailers
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies looking for a pure self-serve SaaS tool
- Businesses primarily focused on North American or European markets
🏆 Alternatives
Offers more localized market understanding and a stronger focus on trade spend compared to global providers who may have a more Western-centric view.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
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