Haus
The scientific way to grow your business.
Overview
Haus is a marketing science platform that enables businesses to run large-scale experiments to measure the true causal impact of their marketing efforts. While not a traditional MMM platform, it provides critical inputs for marketing mix decisions by focusing on causality through geo-based experimentation. It helps brands test the effectiveness of different channels, campaigns, and strategies in a scientifically rigorous way, providing a ground truth for their other models.
✨ Key Features
- Geo-based experimentation (geo-lift)
- Causal inference analysis
- Incrementality measurement
- Designed for enterprise scale
- Full-funnel metric analysis
🎯 Key Differentiators
- Pure focus on scientific experimentation and causality
- Enterprise-grade platform for managing complex geo-tests
- Methodology developed by leading academics and data scientists
Unique Value: Provides businesses with a scientifically rigorous way to measure the true causal impact of their marketing investments through a scalable experimentation platform.
🎯 Use Cases (4)
✅ Best For
- Measuring the impact of TV and other offline advertising
- Understanding the halo effect of performance marketing channels
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies unable to run geo-based tests
- Holistic, top-down budget allocation without experimentation
- Real-time campaign optimization
🏆 Alternatives
Offers a more scientifically sound approach to measuring incrementality than purely observational methods like MMM or attribution, providing a 'ground truth' to anchor other models.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
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