Nielsen Total Audience Measurement
A framework for measuring ads and content regardless of the platform on which they are viewed.
Overview
Nielsen Total Audience Measurement is a framework designed to capture how audiences consume media across various platforms, including linear TV, DVR, VOD, connected TV devices, mobile, PC, and tablets. It aims to provide the industry with a consistent set of metrics for both content and advertising, enabling a more complete understanding of consumer behavior in a fragmented media landscape.
✨ Key Features
- Cross-platform measurement (TV, digital, mobile, etc.)
- De-duplicated audience reach and frequency
- Measurement of both content and advertising
- Comparable metrics across platforms
- Insights into viewing habits and trends
🎯 Key Differentiators
- Single-sourced platform for all viewing across linear TV, DVR, VOD, connected TV devices, mobile, PC, and tablets.
- Provides the industry's only truly comparable metrics for content and advertising audiences across screens.
Unique Value: Provides a holistic, de-duplicated view of audience behavior across all platforms and devices, enabling a comprehensive understanding of media consumption.
🎯 Use Cases (4)
✅ Best For
- Used by media companies to quantify and understand audiences for programming, distribution, and monetization decisions.
- Utilized by advertisers and agencies for media allocation and investment decisions.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Measurement of media consumption on wearable devices like the Apple Watch.
🏆 Alternatives
Unlike traditional ratings that focus on a single platform, Total Audience Measurement integrates data from various sources to provide a unified view of audience reach.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Enterprise tier)
💰 Pricing
Free tier: NA
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